The global customer-centricity benchmark

The Customer
Test.

We audited thousands of companies — public and private — and scored them on the only thing that matters: real public evidence that they actually care about customers. Not claims. Not slogans. Proof.

1,000+

Companies scored

0–10

Transparent scoring

3 tiers

Evidence-based criteria

100%

Public data only

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The methodology

Evidence, not opinion. Public proof, not surveys.

We crawl the public record

Every score is based entirely on publicly observable evidence — the company's corporate website, investor relations pages, annual reports, and ESG documents. No surveys. No self-reporting. If it's not published publicly, it doesn't count.

We score on three tiers

Tier 1: Do they mention customers meaningfully? Tier 2: Do they describe a CX programme? Tier 3: Do they publish a score or metric? Each criterion is binary — it either exists publicly or it doesn't.

You get an actionable result

Every company gets a score from 0 to 10, a breakdown of what evidence was found, what's missing, and specific recommendations for how to improve — including what to publish to move up the ranking.

The scoring scale

What does a score actually mean?

Only companies that publish their actual NPS score or customer metric can reach 10/10. That's intentional. Publishing a real number is categorically different from just claiming a programme exists.

The benchmark is designed so that a company can improve its score simply by publishing more — something any company can choose to do.

Read the methodology →

8–10

Strong evidence

Names NPS or CSAT publicly, publishes a score

5–7

Moderate evidence

CX programme described, no published metric

0–4

Limited evidence

Generic customer language only, or no evidence found

What we found: across the NYSE 500, roughly 75% of companies score below 5. Most large public companies use the word "customer" — but very few can prove they listen.

Get involved

Your evidence improves every score

⚠️

Is the result wrong?

Think we missed something? Submit a URL — a page, report, or document that shows customer evidence we didn't find. We'll re-crawl it, re-assess the score, and update the record if the evidence holds.

Challenge this score →

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Not in our database?

We're adding companies every month. Submit your company — or one you'd like to see scored — and we'll add it to the queue. Private companies welcome. All we need is a name and a website.

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✉️

Get in touch

Press enquiries, partnership requests, methodology questions, or just want to talk about customer-centricity? We'd love to hear from you. CustomerGauge's team responds to every message.

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The CustomerTest.